This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital...

We survey the economics literature on media as it applies to the Internet. The Internet is an important driver behind media convergence and connects information and communication technologies. While new Internet media share some properties with traditional media, several novel features have...

Introduction: the next generation -- Co-viewing the future: transgenerational marketing in post-network television -- "Share your universe": generation, gender, and the Marvel dad -- Junior executives: producing adult professionalism in children's media industries -- I've got a golden ticket!?...