//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Factors affecting the effectiv...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
78,374
Consumer behaviour
77,946
Theorie
9,194
Theory
9,017
Beziehungsmarketing
8,678
Relationship marketing
8,668
Markenführung
7,261
Brand management
7,259
Markenimage
6,449
Brand image
6,426
Online-Handel
5,345
Kundenzufriedenheit
5,335
Online retailing
5,333
Customer satisfaction
5,332
USA
4,701
United States
4,502
Social Web
4,496
Social web
4,494
Online-Marketing
4,284
Internet marketing
4,261
Dienstleistungsqualität
4,236
Service quality
4,233
Brand
4,169
Markenartikel
4,165
Einzelhandel
4,041
Retail trade
3,963
Deutschland
3,958
Meta-analysis
3,856
Germany
3,658
Meta-Analyse
3,588
Verbraucherverhalten
3,553
Werbewirkung
3,537
Advertising effects
3,499
Electronic Commerce
3,474
Experiment
3,376
E-commerce
3,365
Emotion
3,126
Werbung
2,880
Advertising
2,842
Privater Konsum
2,807
more ...
less ...
Online availability
All
Undetermined
29,286
Free
20,473
Type of publication
All
Article
56,797
Book / Working Paper
28,784
Journal
173
Other
18
Type of publication (narrower categories)
All
Article in journal
50,815
Aufsatz in Zeitschrift
50,815
Graue Literatur
8,042
Non-commercial literature
8,042
Working Paper
7,275
Arbeitspapier
6,491
Aufsatz im Buch
5,018
Book section
5,018
Hochschulschrift
2,750
Thesis
1,897
Collection of articles of several authors
1,116
Sammelwerk
1,116
Aufsatzsammlung
690
Conference paper
516
Konferenzbeitrag
516
Bibliografie enthalten
369
Bibliography included
369
Konferenzschrift
334
Collection of articles written by one author
323
Sammlung
323
Dissertation u.a. Prüfungsschriften
273
Case study
266
Fallstudie
266
Lehrbuch
247
Textbook
207
Amtsdruckschrift
205
Government document
205
Reprint
202
Conference proceedings
158
Article
142
Systematic review
101
Übersichtsarbeit
101
Statistik
89
Statistics
73
Ratgeber
59
Forschungsbericht
57
Handbook
53
Handbuch
53
Guidebook
52
Market information
52
more ...
less ...
Language
All
English
77,656
German
6,045
Undetermined
1,312
French
347
Polish
117
Spanish
96
Italian
73
Swedish
35
Russian
34
Danish
29
Portuguese
23
Dutch
22
Norwegian
22
Hungarian
16
Finnish
15
Slovak
10
Czech
8
Romanian
8
Croatian
6
Lithuanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Indonesian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Havránek, Tomáš
155
Nijkamp, Peter
124
Han, Heesup
115
Belk, Russell W.
110
Grunert, Klaus G.
100
Mattila, Anna S.
96
Huber, Frank
88
Lusk, Jayson L.
84
Phau, Ian
81
Bauer, Hans H.
79
Wiedmann, Klaus-Peter
79
Gierl, Heribert
78
Havranek, Tomas
77
Herrmann, Andreas
77
Usman, Osly
76
Poot, Jacques
75
Sheth, Jagdish N.
75
Havránková, Zuzana
74
Foxall, Gordon R.
72
Grewal, Dhruv
72
Doucouliagos, Chris
70
Dwivedi, Yogesh Kumar
70
Khare, Arpita
69
Bagozzi, Richard P.
67
Eisend, Martin
65
Loureiro, Sandra Maria Correia
65
Nayga, Rodolfo M.
65
Stavins, Joanna
65
Agarwal, Sumit
64
Wansink, Brian
63
Septianto, Felix
62
Paul, Justin
60
Iwasaki, Ichirō
58
Jang, Soocheong
57
Janssen, Maarten C. W.
56
Verhoef, Peter C.
56
Laroche, Michel
55
Pelsmacker, Patrick de
55
Ko, Eunju
54
Rajagopal
54
more ...
less ...
Institution
All
National Bureau of Economic Research
515
Springer Fachmedien Wiesbaden
127
OECD
44
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
42
American Marketing Association
35
Verlag Dr. Kovač
34
International Energy Agency
30
European Association of Agricultural Economists - EAAE
28
IGI Global
28
Institut für Demoskopie Allensbach
26
Tinbergen Instituut
26
Information Resources Management Association
24
Tinbergen Institute
21
Books on Demand GmbH <Norderstedt>
19
Friedrich-Schiller-Universität Jena
17
Institut ekonomických studií, Univerzita Karlova v Praze
16
Nordic Council of Ministers
16
Edward Elgar Publishing
15
INSEAD
14
Institute for the Study of Labor (IZA)
14
Universität Mannheim
13
RWTH Aachen
12
Agricultural and Applied Economics Association - AAEA
11
Nomos Verlagsgesellschaft
11
Österreichisches Institut für Wirtschaftsforschung
11
Christian-Albrechts-Universität zu Kiel
10
Haufe-Lexware GmbH & Co. KG
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Gesellschaft für Ökologische Kommunikation mbH
9
William Davidson Institute, University of Michigan
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
HAL
8
Robert Schuman Centre for Advanced Studies
8
Technische Universität Braunschweig
8
Česká Národní Banka
8
more ...
less ...
Published in...
All
Journal of business research : JBR
1,939
Journal of retailing and consumer services
1,932
International journal of consumer studies
759
International journal of hospitality management
729
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
512
Working paper / National Bureau of Economic Research, Inc.
444
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
390
The journal of brand management : an international journal
351
Journal of marketing research : JMR
350
European journal of marketing : EJM
349
SpringerLink / Bücher
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Management science : journal of the Institute for Operations Research and the Management Sciences
331
Journal of international consumer marketing
313
Journal of travel and tourism marketing
312
Journal of retailing
309
Journal of marketing management : MM
308
Tourism management : research, policies, practice
301
Journal of marketing communications
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Marketing letters : a journal of research in marketing
298
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Journal of marketing
291
Journal of the Academy of Marketing Science
290
Cogent business & management
288
The journal of consumer marketing
286
Journal of consumer behaviour : an international research review
284
Journal of business ethics : JOBE
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
274
The international review of retail, distribution and consumer research
273
Technological forecasting & social change : an international journal
269
International journal of contemporary hospitality management
262
The journal of services marketing
262
Journal of economic psychology : research in economic psychology and behavioral economics
261
Journal of hospitality marketing & management
254
more ...
less ...
Source
All
ECONIS (ZBW)
82,278
USB Cologne (EcoSocSci)
1,178
RePEc
1,172
EconStor
984
BASE
101
OLC EcoSci
46
Other ZBW resources
6
USB Cologne (business full texts)
4
ArchiDok
3
more ...
less ...
Showing
1
-
10
of
85,772
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
Saved in:
2
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
3
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
4
Cause-related marketing : uncovering the myth
Mehran Nejati
;
Azlan Amran
;
Gwen Tan Yi Wen
- In:
International journal of management practice : IJMP
8
(
2015
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10011377134
Saved in:
5
Consumers' attitudes towards cause-related marketing
Sinčić Ćorić, Dubravka
;
Dropuljić, Marija
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
62
(
2015
)
3
,
pp. 343-356
Persistent link: https://www.econbiz.de/10011472772
Saved in:
6
Role of altruistic attitudes in cause-related marketing
Kozłowski, Wojciech
;
Sobotko, Ewelina
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10011983756
Saved in:
7
The joint effect of power, relationship type, and corporate social responsibility type on customers' intent to donate
Zhang, Lu
;
Hanks, Lydia
;
Line, Nathaniel D.
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
3
,
pp. 374-394
Persistent link: https://www.econbiz.de/10011997332
Saved in:
8
Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10011999577
Saved in:
9
Cause-related marketing 2.0 : connection, collaboration and commitment
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 524-543
Persistent link: https://www.econbiz.de/10011613203
Saved in:
10
The impact of self-service technology and the presence of others on cause-related marketing programs in restaurants
Hanks, Lydia
;
Line, Nathaniel D.
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
25
(
2016
)
5/6
,
pp. 547-562
Persistent link: https://www.econbiz.de/10011577824
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->