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Gamification in sozialen Medie...
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The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
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Does
gamification
affect brand engagement and equity? : a study in online brand communities
Xi, Nannan
;
Hamari, Juho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 449-460
Persistent link: https://www.econbiz.de/10012238105
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Brand crowdfunding using followers boosted through
gamification
affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
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Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
International journal of economics and business research
17
(
2019
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10012021617
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Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
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Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
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New marketing strategies the facebook
Achmedov, R. S.
- In:
Economics : the strategy and practice : ESP
(
2014
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4
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pp. 73-80
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Creating brand equity when using travel-related online social network web sites
Barreda, Albert
- In:
Journal of vacation marketing : an international journal
20
(
2014
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4
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pp. 365-379
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Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
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Tunca, Burak
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25
(
2019
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7
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Impact of social media marketing activities on brand equity and brand commitment in the leather industry
Nobar, Hossein Bodaghi Khajeh
;
Kalejahi, Homa Kavoosi
; …
- In:
International journal of business excellence : IJBEX
20
(
2020
)
2
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