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The dramatic breakdown of the market orientation concept in the pharmaceutical industry : lessons from Vioxx
Jasper, Stephen; Leenders, Mark A. A. M.; O'Shannassy, … - In: Journal of strategic marketing 27 (2019) 3, pp. 227-247
Persistent link: https://www.econbiz.de/10012202455
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Product-line strategies
Bailey, Earl L. (contributor) - 1982
Persistent link: https://www.econbiz.de/10000534125
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Product management : strategy and organization
Pessemier, Edgar A. - 1977
Persistent link: https://www.econbiz.de/10000042245
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Management of new products
1968 - 4. ed
Persistent link: https://www.econbiz.de/10000674864
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Successful product and business development
Giragosian, Newman H. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000553857
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Successful management of new products
Gerlach, John T.; Wainwright, Charles Anthony - 1968
Persistent link: https://www.econbiz.de/10000575954
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Product leadership : creating and launching superior new products
Cooper, Robert G. - 1999
Persistent link: https://www.econbiz.de/10001404976
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Stratégie et marketing de l'innovation technologique <English>
Millier, Paul - 1999
Persistent link: https://www.econbiz.de/10001354131
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A model for product management
Pessemier, Edgar A. - 1979
Persistent link: https://www.econbiz.de/10000424194