This note investigates the causes of the quality anomaly, which is one of the strongest and most scalable anomalies in equity markets. We explore two potential explanations. The "risk view", whereby investing in high quality firms is somehow riskier, so that the higher returns of a quality...

Investors have expressed concern over US stocks' persistent high valuations relative to fundamentals, and the accompanying forecasts of below-average stock returns. This issue is important, as both consumer and business spending is thought to rise and fall with the value of stocks. In this paper...