This dissertation involves three essays, studying firms' decision-making on marketing mix variables. Specifically, the first essay (Chapter 2) studies the effects of distribution channels on firms' advertising content decision. In many markets, consumers may not have full information of product...

Stochastic resonance (SR) induced by the bounded noise in an asymmetric bistable system is investigated. Based on stochastic simulation, the signal power amplification SPA is derived for the case of the additive modulated signal. The simulation results indicate that: (1) the SR phenomenon is...

Recognition of the limitations of traditional hedonic models to account for spatial effects has led in recent years to the development and use of spatial econometric and statistical techniques in real estate applications. It seems appropriate, as the number of applications grows, to evaluate the...

The roles of time delay on the coherence resonance are investigated in the intracellular calcium oscillation system described by the processes of active and passive transport of intracellular Ca2+ driven by colored noises. From the numerical simulation of the reciprocal coefficient of variance...

Under the practice of “digital co-op”, manufacturers subsidize the online advertising expenditures of retailers that they sell their products through, even though retailers typically compete with manufacturers in the advertising market and appropriate a share of the manufacturers' channel...

We study multi-period sales-force incentive contracting where salespeople can engage in effort gaming, a phenomenon that has extensive empirical support. Focusing on a repeated moral hazard scenario with two independent periods and a risk-neutral agent with limited liability, we conduct a...