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1
Exploring the behaviour of Indian consumers towards online discounts
Suman, S. K.
;
Srivastava, Pallavi
;
Vadera, Shaili
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 78-94
Persistent link: https://www.econbiz.de/10012036983
Saved in:
2
Analysis of effect of perceived cybercrime risk on mobile app payments
Behl, Abhishek
;
Pal, Abhinav
;
Tiwari, Chandan
- In:
International journal of public sector performance …
5
(
2019
)
3/4
,
pp. 415-432
Persistent link: https://www.econbiz.de/10012138773
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3
Luxury and masses : assessing the connect in
India
Acharya, Manaswini
;
Nirjar, Abhishek
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 446-467
Persistent link: https://www.econbiz.de/10011664726
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4
Determining store attribute salience on store choice behaviour in an emerging market : the case of Indian grocery market
Mehra, Shashank
;
Shakeel, Moonis
- In:
International journal of Indian culture and business …
12
(
2016
)
4
,
pp. 489-507
Persistent link: https://www.econbiz.de/10011664732
Saved in:
5
The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna
;
Mittal, Arun
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
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6
The implication of consumer knowledge of technology and consumer behaviour with technology-based products : empirical evidence from US and Indian consumers
Bahl, Angelica
;
Black, Gregory S.
;
Londhe Bhausaheb R.
- In:
Journal for global business advancement : JGBA
12
(
2019
)
4
,
pp. 497-515
Persistent link: https://www.econbiz.de/10012155682
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7
Antecedents of cause marketing : an assessment of psychographic and demographic factors on the consumer's purchase behaviour
Gupta, Shruti
- In:
Asia-Pacific journal of management research and innovation
15
(
2019
)
4
,
pp. 153-161
Persistent link: https://www.econbiz.de/10012160718
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8
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in
India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
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9
Looking through the glass of Indian culture : consumer behaviour in modern and postmodern era
Rehman, Varisha
- In:
Global business review
18
(
2017
)
3
,
pp. 19-37
Persistent link: https://www.econbiz.de/10011745463
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10
Understanding barriers and drivers to online shopping : an emerging economy case
Tandon, Urvashi
;
Kiran, Ravi
;
Sah, Ash N.
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
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pp. 216-243
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