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Measurement of price effects w...
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Die Validität eines Ansatzes zur Separierung der Allokations- und Informationsfunktion des Preises
Sattler, Henrik
- In:
Journal of business economics : JBE
67
(
1997
)
12
,
pp. 1285-1307
Persistent link: https://www.econbiz.de/10001232517
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2
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
1999
Persistent link: https://www.econbiz.de/10001444664
Saved in:
3
Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications
,
(pp. 47-66)
.
2001
Persistent link: https://www.econbiz.de/10001690252
Saved in:
4
Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
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5
Bundles of multi-attributed items : modeling perceptions, preferences, and choice
Rao, Vithala R.
- In:
Cross-functional innovation management : perspectives …
,
(pp. 175-190)
.
2004
Persistent link: https://www.econbiz.de/10002504222
Saved in:
6
Applied conjoint analysis
Rao, Vithala R.
-
2014
Persistent link: https://www.econbiz.de/10010216011
Saved in:
7
Conjoint analysis
Rao, Vithala R.
- In:
The history of marketing science
,
(pp. 47-76)
.
2014
Persistent link: https://www.econbiz.de/10010415912
Saved in:
8
Developments in conjoint analysis
Rao, Vithala R.
- In:
Handbook of marketing decision models
,
(pp. 23-53)
.
2008
Persistent link: https://www.econbiz.de/10003755258
Saved in:
9
Selecting, evaluating, and updating prospects in direct mail marketing
Rao, Vithala R.
;
Steckel, Joel H.
-
1994
Persistent link: https://www.econbiz.de/10000901490
Saved in:
10
An approach to assess the importance of brand equity in acquisition decisions
Mahajan, Vijay
;
Rao, Vithala R.
;
Srivastava, Rajendra …
-
1993
Persistent link: https://www.econbiz.de/10000883450
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