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Managing assets in the field of sports special events : a proposal for a new methodological and analytical approach

Maltese, Lionel - In: International journal of sport management and marketing … 5 (2009) 3, pp. 310-329

Persistent link: https://www.econbiz.de/10009869581

Un approccio duale al marketing esperienziale: divertimento e approfondimento nell'immersione

Maltese, Lionel; Cova, Bernard; Carù, Antonella - In: MERCATI E COMPETITIVITÀ 2008/4 (2008) 4, pp. 17-40

<em>A Dual Approach to Experiential Marketing: Entertainment and Reinforcement</em> - Based on two case studies stemming from two continents (America and Europe) and from two different sports (horse racing and tennis tournament), this paper puts to light the twin track strategy companies are implementing...

Persistent link: https://www.econbiz.de/10011066647

Managing e-reputation and key stakeholders in the context of sport expressive organizations

Maltese, Lionel; Pons, Frank; Prévot, Frédéric - In: International studies of management and organization 47 (2017) 1, pp. 88-105

Persistent link: https://www.econbiz.de/10011657596

The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams

Giroux, Marilyn; Pons, Frank; Maltese, Lionel - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 180-195

Persistent link: https://www.econbiz.de/10011709613

Managing and modeling the combination of resources in professional sporting events

Maltese, Lionel; Véran, Lucien - In: Optimal strategies in sports economics and management, (pp. 59-85). 2010

Persistent link: https://www.econbiz.de/10008841483

Managing and modelling the combination of resources and global brands in international sporting events

Maltese, Lionel; Véran, Lucien - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 19-44

Persistent link: https://www.econbiz.de/10009783159

Party time : recreation rituals in the world of B2B

Cayla, Julien; Cova, Bernard; Maltese, Lionel - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1394-1421

Persistent link: https://www.econbiz.de/10010209625

Perspectives fondées sur les ressources. Proposition de synthèse

Prévot, Frédéric; Brulhart, Franck; Guieu, Gilles; … - In: Revue française de gestion : hommes et techniques (2010) 204, pp. 87-105

Persistent link: https://www.econbiz.de/10008437247

dynamiques Dossier — Ressources, compétences et capacités Théorie des ressources. Débats théoriques et applicabilité

Brulhart, Franck; Guieu, Gilles; Maltese, Lionel; … - In: Revue française de gestion : hommes et techniques (2010) 204, pp. 83-87

Persistent link: https://www.econbiz.de/10008437248

Managing and modelling the combination of resources and global brands in international sporting events

Maltese, Lionel; Veran, Lucien - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 19-44

Persistent link: https://www.econbiz.de/10010184620