We study how much information firms include in their advertisements and what determines their choices. We use data from advertisement videos from the US OTC analgesics industry between 2001 and 2005 to measure information content in ads. For each video we code the number of cues it contains. The...

We model comparative advertising as brands pushing up own brand perception and pulling down the brand image of targeted rivals. We watched all TV advertisements for OTC analgesics 2001-2005 to construct matrices of rival targeting and estimate the structural model. These attack matrices identify...

We model comparative advertising as brands pushing up own brand perception and pulling down the brand image of targeted rivals. We watched all TV advertisements for OTC analgesics 2001-2005 to construct matrices of rival targeting and estimate the structural model. These attack matrices identify...

We report the results of a choice-experiment study to model preferences over a selection of breed traits of 'creole' pigs. The study was conducted amongst households of backyard producers and small farmers rearing this local breed in Yucatan, Mexico. Hypothetical choice data were collected to...

Traditional electrical grid as the largest and most complex industry in the world is currently under fundamental development. According to the IEEE Std1547.4, large distribution systems can be clustered into a number of micro-grids (MGs) to facilitate the control and operation infrastructure in...

We illustrate conditions under which a trade platform selling its own products alongside third-party sellers benefits or harms consumers. This benefits consumers by lowering prices in a suite of models: a gatekeeper platform facing a competitive fringe of sellers, when fringe sellers also have...

This paper develops a model where two competing firms on a bounded line each sell two products. Production costs are lower for each firm the closer are its two products. There are three possible equilibria which may entail market segmentation, market interlacing or an intermediate case.