Anderson, Simon P.; Foros, Øystein; Kind, Hans Jarle; … - In: International Journal of Industrial Organization 30 (2012) 3, pp. 321-325
Standard media economics models imply that increased platform competition decreases ad levels and that mergers reduce per-viewer ad prices. The empirical evidence, however, is mixed. We attribute the theoretical predictions to the combined assumptions that there is no advertising congestion and...
