Lin, Pei-Chun; Lin, Zhou-Hern - In: The Service Industries Journal 33 (2013) 9-10, pp. 892-908
This study applies Beatty and Elizabeth Ferrell's impulse buying model to investigate consumers' buying impulses after receiving digital media promotions for limited-time-only sale for services. The influences of consumers' positive affect and impulse buying tendency on their felt urge to buy...