The paper elaborates on the process of global product creation. The author tries to define a global product. Basic product strategies on global market are described, among them: standardization, adaptation and diversification. Premises and conditions for product standardization as well as...

The prevalence of the idea of global village has caused similar lifestyles and ways of thinking everywhere. The similarity of customer needs in various parts of the globe is the main stimulus for standardization of products and/or services. Standardization of products and standardization of...