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Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research

Eisend, Martin - In: Journal of marketing 79 (2015) 3, pp. 23-40

Persistent link: https://www.econbiz.de/10011485859

Special issue: Reinquiries in advertising research

Eisend, Martin (ed.); Franke, George R. (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011453830

Reinquiries in advertising research

Eisend, Martin; Franke, George R.; Leigh, James H. - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011453831

Meta-analysis selection bias in marketing research

Eisend, Martin; Tarrahi, Farid - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 317-326

Persistent link: https://www.econbiz.de/10010427988

Power to consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - ICORIA <16., 2017, Gent> - 2018

Persistent link: https://www.econbiz.de/10011917424

Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations

Eisend, Martin; Kuß, Alfred - 2019

Persistent link: https://www.econbiz.de/10011971202

Online-Marktforschung als E-Service

Lütters, Holger; Eisend, Martin; Schuchert-Güler, Pakize - In: Electronic Services, (pp. 613-638). 2002

Persistent link: https://www.econbiz.de/10001652843

Brand personality: a meta-analytic review of antecedents and consequences

Eisend, Martin; Sauer, Nicola E. - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 205-216

Persistent link: https://www.econbiz.de/10009786900

The effectiveness of publicity versus advertising : a meta-analytic investigation of its moderators

Eisend, Martin; Küster-Rohde, Franziska - In: Journal of the Academy of Marketing Science 39 (2011) 6, pp. 906-921

Persistent link: https://www.econbiz.de/10010218004

Advances in Advertising Research IX : Power to Consumers

Cauberghe, Verolien (ed.); Hudders, Liselot (ed.); … - 2018

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring...

Persistent link: https://www.econbiz.de/10012395869