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Pousttchi, Key; Hufenbach, Yvonne - In: Business & Information Systems Engineering 3 (2011) 5, pp. 299-311

In recent years competitive pressure in mobile markets has increased remarkably. New business models and thus new actors have entered the market. This contribution analyzes the reconfiguration of value structures and strategies in mobile markets. For this purpose, mobile network operators’...

Persistent link: https://www.econbiz.de/10010680785

Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle

Hufenbach, Yvonne - 2016

Persistent link: https://www.econbiz.de/10011522033

Engineering the value network of the customer interface and marketing in the data-rich retail environment

Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41

Persistent link: https://www.econbiz.de/10010391422

Wertschöpfung im Mobilfunkmarkt : ein Referenzmodell für die Rolle(n) des Mobilfunkanbieters der Zukunft

Pousttchi, Key; Hufenbach, Yvonne - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 53 (2011) 5, pp. 287-300

Persistent link: https://www.econbiz.de/10009313238

Value Creation in the Mobile Market

Pousttchi, Key; Hufenbach, Yvonne - In: Wirtschaftsinformatik : WI ; Organ der Fachbereichs … 53 (2011) 5, pp. 287-301

Persistent link: https://www.econbiz.de/10009288848