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subject:"Advertising planning"
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Surrounded by middlemen : how multi-sided platforms change the insurance industry
Pousttchi, Key
;
Gleiss, Alexander
- In:
Electronic markets : the international journal on …
29
(
2019
)
4
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012139635
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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key
;
Hufenbach, Yvonne
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
4
,
pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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Moderne Komponenten im Marketing-Mix : Werbung via Handy & Co.
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Die Bank
(
2008
)
7
,
pp. 64-68
Persistent link: https://www.econbiz.de/10003719914
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