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Handbook of research on mobile marketing management
Pousttchi, Key (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10003809760
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Proposing a comprehensive framework for analysis and engineering of mobile payment business models
Pousttchi, Key; Schiessler, Max; Wiedemann, Dietmar G. - In: Information systems and e-business management : ISeB 7 (2009) 3, pp. 363-393
Persistent link: https://www.econbiz.de/10003845103
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Business models for mobile payment service provision and enabling
Wiedemann, Dietmar G.; Palka, Wolfgang; Pousttchi, Key - In: Mobile and ubiquitous commerce : advanced E-business methods, (pp. 29-47). 2009
Persistent link: https://www.econbiz.de/10003884609
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010
Persistent link: https://www.econbiz.de/10003919392
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Moderne Komponenten im Marketing-Mix : Werbung via Handy & Co.
Pousttchi, Key; Wiedemann, Dietmar G. - In: Die Bank (2008) 7, pp. 64-68
Persistent link: https://www.econbiz.de/10003719914
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Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus Sicht der Diffusionstheorie
Pousttchi, Key; Wiedemann, Dietmar G. - In: Perspektiven des Mobile Business : Wissenschaft und …, (pp. 35-50). 2005
Persistent link: https://www.econbiz.de/10003082897