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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key; Wiedemann, Dietmar G. - In: Handbook of research on mobile marketing management, (pp. 1-9). 2010
Persistent link: https://www.econbiz.de/10003919335
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Einflussfaktoren auf das Empfehlungsverhalten im Mobile Viral Marketing
Wiedemann, Dietmar Georg; Palka, Wolfgang; Vollmayr, Bernd - In: Mobile und ubiquitäre Informationssysteme - …, (pp. 25-38). 2008
Persistent link: https://www.econbiz.de/10003737905