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Proposing a comprehensive framework for analysis and engineering of mobile payment business models
Pousttchi, Key; Schiessler, Max; Wiedemann, Dietmar G. - In: Information systems and e-business management : ISeB 7 (2009) 3, pp. 363-393
Persistent link: https://www.econbiz.de/10003845103
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010
Persistent link: https://www.econbiz.de/10003919392
Cover Image
Proposing a comprehensive framework for analysis and engineering of mobile payment business models
Pousttchi, Key; Schiessler, Max; Wiedemann, Dietmar G. - In: Information systems and e-business management : ISeB 7 (2009) 3, pp. 363-393
Persistent link: https://www.econbiz.de/10009851069