The avaiability of wide accepted mobile payment procedures is an important condition for the business profit of mobile commerce offers in the B2C area. Based on a bundle of acceptance criterias an empirical analysis of customer sight on mobile payment procedures was executed at the end of 2002...

1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...