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Wiedemann, Dietmar G.
Pousttchi, Key
72
Wiedemann, Dietmar Georg
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1
Handbook of research on mobile marketing management
Pousttchi, Key
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10003809760
Saved in:
2
Proposing a comprehensive framework for analysis and engineering of mobile payment business models
Pousttchi, Key
;
Schiessler, Max
;
Wiedemann, Dietmar G.
- In:
Information systems and e-business management : ISeB
7
(
2009
)
3
,
pp. 363-393
Persistent link: https://www.econbiz.de/10003845103
Saved in:
3
Business models for mobile payment service provision and enabling
Wiedemann, Dietmar G.
;
Palka, Wolfgang
;
Pousttchi, Key
- In:
Mobile and ubiquitous commerce : advanced E-business methods
,
(pp. 29-47)
.
2009
Persistent link: https://www.econbiz.de/10003884609
Saved in:
4
Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
Persistent link: https://www.econbiz.de/10003919335
Saved in:
5
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
6
Moderne Komponenten im Marketing-Mix : Werbung via Handy & Co.
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Die Bank
(
2008
)
7
,
pp. 64-68
Persistent link: https://www.econbiz.de/10003719914
Saved in:
7
Abrechnung mobiler Dienste im Mobile-Payment-Referenzmodell
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbuch E-Money, E-Payment & M-Payment : mit 18 Tabellen
,
(pp. 363-377)
.
2005
Persistent link: https://www.econbiz.de/10003229476
Saved in:
8
Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus Sicht der Diffusionstheorie
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Perspektiven des Mobile Business : Wissenschaft und …
,
(pp. 35-50)
.
2005
Persistent link: https://www.econbiz.de/10003082897
Saved in:
9
Moderne Komponenten im Marketing-Mix: Werbung via Handy & Co. - Hohe Response-Raten, geringe Streuverluste und die Möglichkeit einer echten One-to-One-Kommunikation machen Mobile M...
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Die Bank : Zeitschrift für Bankpolitik und Praxis
(
2008
)
7
,
pp. 64-69
Persistent link: https://www.econbiz.de/10008070236
Saved in:
10
Proposing a comprehensive framework for analysis and engineering of mobile payment business models
Pousttchi, Key
;
Schiessler, Max
;
Wiedemann, Dietmar G.
- In:
Information systems and e-business management : ISeB
7
(
2009
)
3
,
pp. 363-393
Persistent link: https://www.econbiz.de/10009851069
Saved in:
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