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Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle

Hufenbach, Yvonne - 2016

Persistent link: https://www.econbiz.de/10011522033

Engineering the value network of the customer interface and marketing in the data-rich retail environment

Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41

Persistent link: https://www.econbiz.de/10010391422

Mobile Payment 2014

Pousttchi, Key - In: Handbuch Praxis Mobiles Internet : Analysen - Konzepte …, (pp. 353-367). 2015

Persistent link: https://www.econbiz.de/10010519567

Politik unter den Rahmenbedingungen der Digitalisierung - Problemstellungen und Handlungsfelder

Pousttchi, Key - 2018

Persistent link: https://www.econbiz.de/10011874367

Conditions for acceptance and usage of mobile payment procedures

Pousttchi, Key - In: The Second International Conference on Mobile Business …, (pp. 201-210). 2003

Persistent link: https://www.econbiz.de/10003625737

Surrounded by middlemen : how multi-sided platforms change the insurance industry

Pousttchi, Key; Gleiss, Alexander - In: Electronic markets : the international journal on … 29 (2019) 4, pp. 609-629

Persistent link: https://www.econbiz.de/10012139635

Handbook of research on mobile marketing management

Pousttchi, Key (contributor); … - 2010

1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...

Persistent link: https://www.econbiz.de/10011726191

Exploring the digitalization impact on consumer decision-making in retail banking

Pousttchi, Key; Dehnert, Maik - In: Electronic markets : the international journal on … 28 (2018) 3, pp. 265-286

Persistent link: https://www.econbiz.de/10011914529

Mobile Payment in Deutschland : szenarienübergreifendes Referenzmodell für mobile Bezahlvorgänge

Pousttchi, Key - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002509264

Handbook of research on mobile marketing management

Pousttchi, Key (contributor); … - 2010

Persistent link: https://www.econbiz.de/10003809760