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Wertschöpfung im Mobilfunkmark...
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Mobile Business
Mobile communications
9
Mobilkommunikation
9
Deutschland
6
Electronic Commerce
6
Germany
6
Consumer behaviour
5
Electronic money
5
Elektronisches Geld
5
Konsumentenverhalten
5
Mobile business
5
Business model
4
Digitalisierung
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Digitization
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E-commerce
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Geschäftsmodell
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Mobile Telekommunikation
4
Digitalization
3
Innovation adoption
3
Innovationsakzeptanz
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Marketing management
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Marketingmanagement
3
Mobile Marketing
3
Mobile marketing
3
Mobile phone
3
Mobiltelefon
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Online-Marketing
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Social Web
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Social web
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Betriebliche Wertschöpfung
2
Business network
2
Chipkarte
2
Digital health
2
Digital platform
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Digital platforms
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Digitale Plattform
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GAFAM
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Healthcare market
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Information technology
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Pousttchi, Key
5
Becker, Frank
1
Becker, Laura
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Hufenbach, Yvonne
1
Wiedemann, Dietmar G.
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Gabler Edition Wissenschaft
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HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on mobile marketing management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle
Hufenbach, Yvonne
-
2016
Persistent link: https://www.econbiz.de/10011522033
Saved in:
2
Mobile Payment in Deutschland : szenarienübergreifendes Referenzmodell für mobile Bezahlvorgänge
Pousttchi, Key
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002509264
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3
Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
Persistent link: https://www.econbiz.de/10003919335
Saved in:
4
Gestaltung mobil-integrierter Geschäftsprozesse
Pousttchi, Key
;
Becker, Frank
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
286
,
pp. 15-22
Persistent link: https://www.econbiz.de/10009577099
Saved in:
5
Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura
;
Pousttchi, Key
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
4
,
pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
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