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In recent years competitive pressure in mobile markets has increased remarkably. New business models and thus new actors have entered the market. This contribution analyzes the reconfiguration of value structures and strategies in mobile markets. For this purpose, mobile network operators’...
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The avaiability of wide accepted mobile payment procedures is an important condition for the business profit of mobile commerce offers in the B2C area. Based on a bundle of acceptance criterias an empirical analysis of customer sight on mobile payment procedures was executed at the end of 2002...
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