In recent years competitive pressure in mobile markets has increased remarkably. New business models and thus new actors have entered the market. This contribution analyzes the reconfiguration of value structures and strategies in mobile markets. For this purpose, mobile network operators’...

Mobile Commerce is a new degree of electronic commerce arises from the convergence of Internet and mobile communication technologies. In order to be successful in mobile business, it is not sufficient to simply transfer conventional Internet applications or E-Commerce business models on mobile...

The availability of accepted mobile payment procedures is an important condition for business profit of mobile commerce supply in business-to-customer context. Firstly, general considerations lead to the assumption about acceptance of mobile payment and mobile payment procedures that the...