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Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle

Hufenbach, Yvonne - 2016

Persistent link: https://www.econbiz.de/10011522033

Engineering the value network of the customer interface and marketing in the data-rich retail environment

Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41

Persistent link: https://www.econbiz.de/10010391422

Handbook of research on mobile marketing management

Pousttchi, Key (contributor); … - 2010

1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...

Persistent link: https://www.econbiz.de/10011726191

Handbook of research on mobile marketing management

Pousttchi, Key (contributor); … - 2010

Persistent link: https://www.econbiz.de/10003809760

Proposing a comprehensive framework for analysis and engineering of mobile payment business models

Pousttchi, Key; Schiessler, Max; Wiedemann, Dietmar G. - In: Information systems and e-business management : ISeB 7 (2009) 3, pp. 363-393

Persistent link: https://www.econbiz.de/10003845103

Business models for mobile payment service provision and enabling

Wiedemann, Dietmar G.; Palka, Wolfgang; Pousttchi, Key - In: Mobile and ubiquitous commerce : advanced E-business methods, (pp. 29-47). 2009

Persistent link: https://www.econbiz.de/10003884609

Analyzing the forwarding behavior in mobile viral marketing : an empirical study

Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010

Persistent link: https://www.econbiz.de/10003919392

Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs

Pousttchi, Key; Goeke, Laura - In: International journal of electronic business 9 (2011) 1/2, pp. 26-43

Persistent link: https://www.econbiz.de/10009260826

Mobile Commerce : Grundlagen und Techniken ; mit 9 Tabellen

Turowski, Klaus; Pousttchi, Key - 2004

Persistent link: https://www.econbiz.de/10001742903

Moderne Komponenten im Marketing-Mix : Werbung via Handy & Co.

Pousttchi, Key; Wiedemann, Dietmar G. - In: Die Bank (2008) 7, pp. 64-68

Persistent link: https://www.econbiz.de/10003719914

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