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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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Handbook of research on mobile marketing management
Pousttchi, Key (contributor);  … - 2010
1. Mobile Marketing Management -- 2. Reviewing Mobile Marketing Research to Date -- 3. Framework for Mobile Marketing -- 4. Factors Affecting Mobile Advertising -- 5. Advertising Challenges in Ubiquitous Media Environments -- 6. Segmentation Challenges Posed by Transnationals in Mobile Marketing...
Persistent link: https://www.econbiz.de/10011726191
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Handbook of research on mobile marketing management
Pousttchi, Key (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10003809760
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010
Persistent link: https://www.econbiz.de/10003919392
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Determinants of customer acceptance for mobile data services : an empirical analysis with formative constructs
Pousttchi, Key; Goeke, Laura - In: International journal of electronic business 9 (2011) 1/2, pp. 26-43
Persistent link: https://www.econbiz.de/10009260826
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Mobile Commerce : Grundlagen und Techniken ; mit 9 Tabellen
Turowski, Klaus; Pousttchi, Key - 2004
Persistent link: https://www.econbiz.de/10001742903
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Moderne Komponenten im Marketing-Mix : Werbung via Handy & Co.
Pousttchi, Key; Wiedemann, Dietmar G. - In: Die Bank (2008) 7, pp. 64-68
Persistent link: https://www.econbiz.de/10003719914
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Relativer Vorteil bei mobilen Bezahlverfahren - mobiles Bezahlen aus Sicht der Diffusionstheorie
Pousttchi, Key; Wiedemann, Dietmar G. - In: Perspektiven des Mobile Business : Wissenschaft und …, (pp. 35-50). 2005
Persistent link: https://www.econbiz.de/10003082897
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Mobil Viral Marketing : ein State of the Art
Pousttchi, Key; Turowski, Klaus; Wiedemann, Dietmar Georg - In: Erfolgsfaktoren des Mobile Marketing : [Strategien, …, (pp. 289-304). 2008
Persistent link: https://www.econbiz.de/10003753453