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subject:"Viral marketing"
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Wertschöpfung im Mobilfunkmark...
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Viral marketing
Mobile communications
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Pousttchi, Key
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Haunstetter, Tobias
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Handbook of research on mobile marketing management
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ECONIS (ZBW)
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
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Mobil Viral Marketing : ein State of the Art
Pousttchi, Key
;
Turowski, Klaus
;
Wiedemann, Dietmar Georg
- In:
Erfolgsfaktoren des Mobile Marketing : [Strategien, …
,
(pp. 289-304)
.
2008
Persistent link: https://www.econbiz.de/10003753453
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