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Engineering the value network of the customer interface and marketing in the data-rich retail environment
Pousttchi, Key; Hufenbach, Yvonne - In: International journal of electronic commerce : IJEC 18 (2013/14) 4, pp. 17-41
Persistent link: https://www.econbiz.de/10010391422
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Mobile Payment 2014
Pousttchi, Key - In: Handbuch Praxis Mobiles Internet : Analysen - Konzepte …, (pp. 353-367). 2015
Persistent link: https://www.econbiz.de/10010519567
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Politik unter den Rahmenbedingungen der Digitalisierung - Problemstellungen und Handlungsfelder
Pousttchi, Key - 2018
Persistent link: https://www.econbiz.de/10011874367
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Conditions for acceptance and usage of mobile payment procedures
Pousttchi, Key - In: The Second International Conference on Mobile Business …, (pp. 201-210). 2003
Persistent link: https://www.econbiz.de/10003625737
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Surrounded by middlemen : how multi-sided platforms change the insurance industry
Pousttchi, Key; Gleiss, Alexander - In: Electronic markets : the international journal on … 29 (2019) 4, pp. 609-629
Persistent link: https://www.econbiz.de/10012139635
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Exploring the digitalization impact on consumer decision-making in retail banking
Pousttchi, Key; Dehnert, Maik - In: Electronic markets : the international journal on … 28 (2018) 3, pp. 265-286
Persistent link: https://www.econbiz.de/10011914529
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Proposing a comprehensive framework for analysis and engineering of mobile payment business models
Pousttchi, Key; Schiessler, Max; Wiedemann, Dietmar G. - In: Information systems and e-business management : ISeB 7 (2009) 3, pp. 363-393
Persistent link: https://www.econbiz.de/10003845103
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Business models for mobile payment service provision and enabling
Wiedemann, Dietmar G.; Palka, Wolfgang; Pousttchi, Key - In: Mobile and ubiquitous commerce : advanced E-business methods, (pp. 29-47). 2009
Persistent link: https://www.econbiz.de/10003884609
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Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key; Wiedemann, Dietmar G. - In: Handbook of research on mobile marketing management, (pp. 1-9). 2010
Persistent link: https://www.econbiz.de/10003919335
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Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.; Haunstetter, Tobias; Pousttchi, Key - In: Handbook of research on mobile marketing management, (pp. 381-400). 2010
Persistent link: https://www.econbiz.de/10003919392