Sustainability has become a major global topic for the last two decades which creates opportunities as well as threats to corporations. In spite of the fact that the economic success of many companies has been influenced substantially by sustainability issues strategic management is very often...

This chapter proposes a framework to position ecopreneurship in relation to other forms of environmental management. The framework can also be easily adapted to corporate sustainability. The framework provides a reference for managers for introducing ecopreneurship. Five basic positions are...