African Luxury Brands in Global and Local Context -- From Africa to the World: Cultural Inheritance as Soft Power -- Back to Nature: Beauty and African Luxury Minimalism -- Shiny Futures and Afro-Fabulous Queer Luxury -- From Soft Power to Queer Futures: New Directions for African Luxury.

"Bringing together critical race, queer and decolonial analytical approaches, visual analysis, and multimodal discourse analysis, this book explores the discursive strategies deployed by African luxury brands in an age of cross-platform, intertextual branding. Building on literature examining...