"The purpose of this book is to introduce the reader to these technologies that are generally called analytics but have been known by other names. The core technology consists of DSS, BI, and various decision-making techniques. We use these terms interchangeably"--

Online social networks (OSNs) produce a huge volume of content and clickstream data over time as a result of continuous social interactions between users. Because these social interactions are not fully observable, the mining of such social streams is more complex than traditional data streams....

In this paper, we extend previous models to predict the popularity of user-generated content for online social networks (OSNs). We focus on Twitter as the most popular and widely used micro-blogging online social network, and specifically measure the popularity of a brand’s tweet by analyzing...