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This study investigates consumer response to various types of advertising for fruits and vegetables—a food category which health officials uniformly agree is significantly under-consumed in the United States. Using an adult, non-student subject pool of 271 participants in an economic...
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Replaced with revised version of paper 03/16/2011.
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Food away from home (FAFH) is an important component of the demand for food and hence, the nutritional intake of adults and children in the United States. Hence, policies designed to influence nutritional outcomes should address the role of FAFH. However, most studies of the response of demand...
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