Nowadays, the value acquired by customers during shopping can be perceived in two dimensions: utilitarian and hedonic. In order to identify online group buying behaviour of young adult consumers, research was conducted among university students in Poland. The purpose of the research was to...

This paper presents research findings based on the research conducted on a representative sample of respondents using a highly structured questionnaire. The first part of the paper focuses on the theoretical background and overview of the research results related to the research problem in the...

In the last decade, the interest in organic agriculture has grown both within the scientific community and among general public. Organic agriculture is a new agricultural production system that tries to fully utilize farming potential and to satisfy all the social and economic needs while...

In the last ten years, both the academic community and the general public became more interested in organic agriculture. Organic agriculture is a holistic production system, which sustains the natural soil activity, ecosystems and people. It supports ecological processes, biodiversity and normal...