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Customer relationship investment and relationship strength : evidence from insurance industry in China
Shi, Guicheng; Bu, Huimei; Ping, Yuan; Liu, Matthew Tingchi - In: The journal of services marketing 30 (2016) 2, pp. 201-211
Persistent link: https://www.econbiz.de/10011487039
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Reverse transfer of innovation and subsidiary power : a moderated mediation model
Wang, Na; Hua, Ying; Wu, Guoying; Zhao, Chunxia; Wang, … - In: Journal of business research : JBR 103 (2019), pp. 328-337
Persistent link: https://www.econbiz.de/10012104257
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Exploitation and exploration in international joint ventures : moderating effects of partner control imbalance and product similarity
Jin, Jason Lu; Zhou, Kevin Zheng; Wang, Yonggui - In: Journal of international marketing 24 (2016) 4, pp. 20-38
Persistent link: https://www.econbiz.de/10011626812
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Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui; Lee, Jongkuk; Fang, Eric; Ma, Shuang - In: Journal of marketing 81 (2017) 1, pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
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Integrative effects among innovation network elements on innovation performance based on QCA
Tao, Qiuyan; Li, Rui; Wang, Yonggui - In: International journal of services technology and management 22 (2016) 3/4/5, pp. 301-312
Persistent link: https://www.econbiz.de/10011658485
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Customer participation in virtual brand communities : the self-construal perspective
Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Information & management : the internat. journal of … 52 (2015) 5, pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
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Meeting the challenges and taking the opportunities in a digital age by balancing competitive and collaborative forces drom various perspectives : guest editorial preface
Wang, Yonggui; Fan, Xiaojun - In: International journal of information systems in the … 12 (2020) 1, pp. vi-viii
Persistent link: https://www.econbiz.de/10012182650
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Informational or emotional appeals in crowdfunding message strategy : an empirical investigation of backers' support decisions
Xiang, Diandian; Zhang, Leinan; Qiuyan, Tao; Wang, Yonggui - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1046-1063
Persistent link: https://www.econbiz.de/10012153434
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Consumers' role performance and brand identification : evidence from a survey and a longitudinal field experiment
He, Yi; Chen, Qimei; Lee, Ruby; Wang, Yonggui; … - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 1-11
Persistent link: https://www.econbiz.de/10011695156
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Configurations of innovations across domains : an organizational ambidexterity view
Zhang, Feng; Wang, Yonggui; Li, Dahui; Cui, Victor - In: The journal of product innovation management : an … 34 (2017) 6, pp. 821-841
Persistent link: https://www.econbiz.de/10011822766