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Towards a new framework for mapping service brand avoidance : the moderating effect of gender and generation cohorts
Gilal, Faheem Gul; Memon, Amjad Ali; Gilal, Rukhsana Gul; … - In: International journal of information systems and change … 12 (2020) 2, pp. 119-145
Persistent link: https://www.econbiz.de/10012598806
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The role of self-determination theory in marketing science : an integrative review and agenda for research
Gilal, Faheem Gul; Zhang, Jian; Paul, Justin; Gilal, … - In: European management journal 37 (2019) 1, pp. 29-44
Persistent link: https://www.econbiz.de/10011996275
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Supply chain management practices as a contemporary source of securing competitive advantage and organisational performance : evidence form the FMCGs of Pakistan
Gilal, Faheem Gul; Gilal, Rehman Gul; Zhang, Jian; … - In: International journal of information systems and change … 8 (2016) 3, pp. 246-267
Persistent link: https://www.econbiz.de/10011659825
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Celebrity endorsement and brand passion among air travelers : theory and evidence
Gilal, Faheem Gul; Paul, Justin; Gilal, Naeem Gul; … - In: International journal of hospitality management 85 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
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Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul; Zhang, Jian; Gilal, Rukhsana Gul; … - In: European journal of international management : EJIM 14 (2020) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
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Advancing basic psychological needs theory in marketing research
Gilal, Faheem Gul; Paul, Justin; Gilal, Rukhsana Gul; … - In: International journal of market research 65 (2023) 6, pp. 745-777
Persistent link: https://www.econbiz.de/10014427160
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The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul; Gilal, Naeem Gul; Gilal, Faheem Gul; … - In: International journal of consumer studies 46 (2022) 1, pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
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Towards an integrated model for brand adoption : insights from an organismic integration theory
Gilal, Naeem Gul; Zhang, Jing; Gilal, Faheem Gul; … - In: European journal of international management : EJIM 17 (2022) 1, pp. 1-26
Persistent link: https://www.econbiz.de/10012798012
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Bygone days and memories : the effects of nostalgic ads on consumer brand resurrection movements
Gilal, Naeem Gul; Zhang, Jing; Gilal, Faheem Gul; … - In: The journal of asset management 27 (2020) 2, pp. 160-180
Persistent link: https://www.econbiz.de/10012298766
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Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective
Gilal, Faheem Gul; Zhang, Jian; Gilal, Rukhsana Gul; … - In: Review of managerial science : RMS 14 (2020) 1, pp. 87-113
Persistent link: https://www.econbiz.de/10012209199