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Wei, Yujie; Rickard, Mary Kay; Brown, Cheryl - In: Journal of food products marketing 21 (2015) 4, pp. 426-441

Persistent link: https://www.econbiz.de/10011432274

Effects of relationship benefits and relationship proneness on relationship outcomes : a three-country comparison

Wei, Yujie; MacIntyre, Faye S.; Soparnot, Richard - In: Journal of strategic marketing 23 (2015) 5, pp. 436-456

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Effects of cognitive overweight status on food choice

Wei, Yujie; Sethna, Beheruz N. - In: Health marketing quarterly 33 (2016) 4, pp. 386-401

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Does micro-blogging lead to a more positive attitude toward a brand? : a perspective of cultivation theory

Wei, Yujie; MacIntyre, Faye S.; Straub, Detmar - In: Journal of promotion management : innovations in … 26 (2020) 4, pp. 504-523

Persistent link: https://www.econbiz.de/10012179139

Reference group influence on user connections with social networking sites : a study of Facebook

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COGNAC consumption : a comparative study on American and Chinese consumers

Song, Lingfang; Wei, Yujie; Bergiel, Blaise - In: Wine Economics and Policy 7 (2018) 1, pp. 24-34

Being a French traditional prestigious spirit, cognac has a strong export orientation, with a majority of the product being consumed internationally. The United States is the largest market in volume and China the largest in value. This paper aims to study consumer behaviors of the two countries...

Persistent link: https://www.econbiz.de/10011868448

Web site customer orientations, web site quality, and purchase intentions : the role of web site personality

Poddar, Amit; Donthu, Naveen; Wei, Yujie - In: Journal of business research : JBR 62 (2009) 4, pp. 441-450

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Volunteerism of older adults in the United States

Wei, Yujie; Donthu, Naveen; Bernhardt, Kenneth L. - In: International review on public and non-profit marketing 9 (2012) 1, pp. 1-18

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Social media peer communication and impacts on purchase intentions : a consumer socialization framework

Wang, Xia; Yu, Chunling; Wei, Yujie - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 198-208

Persistent link: https://www.econbiz.de/10009631561

How do reference groups influence self-brand connections among Chinese consumers? : implications for advertising

Wei, Yujie; Yu, Chunling - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 39-54

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