This thesis identifies and examines evidence of e-commerce in three large businesses (Woolworths, Momentum and Santam) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e-commerce success. Case study was used to assemble evidence...

This study examines performance measurement in on-line securities companies in the Australian marketplace. Marketing managers of seven on-line stock brokerage companies in Australian capital cities were interviewed and their on-line strategies and approaches were systematically reviewed and...

This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...

The rapidly intensifying adoption of the Internet channel for marketing and sales by incumbent bricks-and-mortar retailers underscores the importance of assessing the impact of the online channel strategies on firm performance in the dynamic competitive environment. At the time when store-based...

Corporate information privacy policies are receiving increased attention in the information privacy debate. Prior studies used Web surveys to analyze the content of online information privacy policies and to assess whether or not the policies comply with a standard known as the Fair Information...

After the dawn of the bancassurance concept in the 1980`s, the recent merger and aquisition wave has demonstrated that partnerships between banks and insurance houses are back in fashion. The purpose of the first part of the thesis is to illustrate the main drivers behind this renaissance, the...

Las dificultades en el acceso a los servicios bancarios por parte de determinados grupos de población, especialmente aquellos residentes en zonas rurales y/o de edad avanzada, suponen una fuente de vulnerabilidad ante el riesgo de exclusión financiera de dichos colectivos. Este trabajo ofrece...

We present a framework for measuring software quality using pricing anddemand data, and empirical estimates that quantify the extent of qualitydegradation associated with software ver- sioning. Using a 7-month,108-product panel of software sales from Amazon.com, we document theextent to which...

The phenomenon of sponsored search advertising – where advertiserspay a fee to Internet search engines to be displayed alongside organic(non-sponsored) web search results – is gaining ground as thelargest source of revenues for search engines. Using a unique paneldataset of several hundred...

Online product review networks help to transmit information that customers can use to evaluate product quality. The prior literature has found that, in the aggregate, better product reviews lead to higher sales. However, product review networks increasingly include an explicit social component...