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~person:"Franses, Philip Hans"
~subject:"Marketing"
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Marketing
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Franses, Philip Hans
Meffert, Heribert
47
Bruhn, Manfred
42
Kotler, Philip
30
Pepels, Werner
29
Unger, Fritz
21
Homburg, Christian
18
Kuß, Alfred
17
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14
Kleinaltenkamp, Michael
14
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13
Bauer, Hans H.
13
Fritz, Wolfgang
13
Peter, Jerome Paul
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Diller, Hermann
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Donnelly, James H.
12
Engelhardt, Werner Hans
11
Winkelmann, Peter
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Keller, Kevin Lane
10
Kirchgeorg, Manfred
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Zerres, Michael P.
10
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Kenning, Peter
9
Lamb, Charles W.
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Leeflang, Peter
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Link, Jörg
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Tomczak, Torsten
9
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Fuchs, Wolfgang
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Koppelmann, Udo
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McDaniel, Carl D.
8
Müller-Hagedorn, Lothar
8
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8
Wiedmann, Klaus-Peter
8
Berndt, Ralph
7
Freyer, Walter
7
Hair, Joseph F.
7
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ECONIS (ZBW)
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Measuring the impact of promotion on weekly market shares
Franses, Philip Hans
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000952467
Saved in:
2
Econometric models in marketing
Franses, Philip Hans
(
contributor
); …
-
2002
uncertainty about economic
theory
when estimating consumer demand / Alan L. Montgomery -- Discrete choice models incorporating …
Persistent link: https://www.econbiz.de/10012049576
Saved in:
3
Deriving dynamic marketing effectiveness from econometric time series models
Horváth, Csilla
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812014
Saved in:
4
Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701893
Saved in:
5
Econometric models in marketing
Franses, Philip Hans
(
ed.
);
Montgomery, Alan
(
ed.
)
-
2002
-
1. ed.
Persistent link: https://www.econbiz.de/10001634366
Saved in:
6
Estimating dynamic effects of promotion on interpurchase times
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001432298
Saved in:
7
Estimating dynamic effects of promotions on brand choice
Paap, Richard
;
Franses, Philip Hans
-
1999
Persistent link: https://www.econbiz.de/10001433319
Saved in:
8
On testing for unit roots in market shares
Franses, Philip Hans
;
Srinivasan, S.
-
1999
Persistent link: https://www.econbiz.de/10001433323
Saved in:
9
A hierarchical bayes error correction model to explain dynamic effects of promotions on sales
Fok, Dennis
;
Horváth, Csilla
;
Paap, Richard
;
Franses, …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002186139
Saved in:
10
Forecasting in marketing
Franses, Philip Hans
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002239981
Saved in:
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