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~type_genre:"Bibliografie"
~person:"Backhaus, Klaus"
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Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
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Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
Günter, Bernd
;
Kleinaltenkamp, Michael
-
1997
Persistent link: https://www.econbiz.de/10014273468
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