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I am having a dilemma : factors affecting resident support of event development in the community
Chien, P. Monica; Ritchie, Brent W.; Shipway, Richard; … - In: Journal of travel research : a quarterly publication of … 51 (2012) 4, pp. 451-463
Persistent link: https://www.econbiz.de/10009568659
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Can advertising make free-to-air broadcasting more profitable than pay-TV?
Kesenne, Stefan - In: International journal of sport finance 7 (2012) 4, pp. 358-364
Persistent link: https://www.econbiz.de/10009693649
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Determinants of pay-per-view broadcast viewership in sports : the case of the ultimate fighting championship
Tainsky, Scott; Salaga, Steven; Santos, Carla Almeida - In: Journal of sport management : the official journal of … 27 (2013) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10009719725
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The evolution of media reporting of ambush marketing
Burton, Nicholas; Snyder, Kevin; McKelvey, Steve - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
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The (un)level playing field : sport media during COVID-19
Symons, Kasey; Breitbarth, Tim; Zubcevic-Basic, Nives; … - In: European Sport management quarterly : ESMQ 22 (2022) 1, pp. 55-71
Persistent link: https://www.econbiz.de/10013163199
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Qualifying the game uncertainty effect : a game-level analysis of NFL postseason broadcast ratings
Tainsky, Scott; Xu, Jie; Zhou, Yilun - In: Journal of sports economics 15 (2014) 3, pp. 219-236
Persistent link: https://www.econbiz.de/10010363372
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The role of tournament relevance for football matches on free-to-air television
Gasparetto, Thadeu; Barajas, Angel - In: International journal of sport finance 15 (2020) 1, pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
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Broadcaster choice and audience demand for live sport games : panel analyses of the Korea Baseball Organization
Kim, Kihan; Sung, Hojun; Noh, Yeayoung; Lee, Kimoon - In: Journal of sport management : the official journal of … 36 (2022) 5, pp. 488-499
Persistent link: https://www.econbiz.de/10013382131
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The marketing of an international match in Asia : the effects of sport commentary and nationalistic sentiments on framing, priming, and consumer behavior
Lee, Minkyo; Lim, Choong Hoon; Yeo, In-Sung; Pedersen, … - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 235-245
Persistent link: https://www.econbiz.de/10011415240