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Gesundheitsökonomische Bewertung von Präventionsmaßnahmen : Eine Markov-Modellierung zur Analyse der Kosten-Effektivität juveniler Bewegungsförderung
Liersch, Sebastian - 2016
Wirtschaftlichkeitsuntersuchungen und gesundheitsökonomische Evaluation -- Methodik der Entscheidungsanalyse -- Entwicklung eines Markov-Modells -- Ergebnisse der Basisfallbetrachtung, Sensitivitäts- und Szenarioanalysen des Fallbeispiels.
Persistent link: https://www.econbiz.de/10013414512
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Sport als Erlebnisrahmen im Eventmarketing : ein Überblick
Drengner, Jan - 2015
Persistent link: https://www.econbiz.de/10010460784
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Negative Kommunikationseffekte von Sponsoring und Ambush-Marketing bei Sportgroßveranstaltungen
Sachse, Manuela - 2010
Sportsponsoring und Ambush-Marketing als Bestandteile des Kommunikations-Mix -- Wirkungskontrolle des Sportsponsorings und des Ambush- Marketings -- Entwicklung eines Modells zur Erklärung negativer Wirkungen -- Empirische Überprüfung des Modells -- Kritische Würdigung und Implikationen.
Persistent link: https://www.econbiz.de/10014425194
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Creativity and Innovation : A New Theory of Ideas
Goorha, Prateek; Potts, Jason - 2019
in variegated manners. By applying their theory to a variety of bat and ball sports, the authors illustrate the role that … primitive ideas have on sports innovation, and explore further avenues for employing the theory in a number of different … before Sports -- 6. The Ideas in Sports …
Persistent link: https://www.econbiz.de/10012395894
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Brand Fans : Lessons from the World's Greatest Sporting Brands
Smith, Aaron C.T. - 2017
edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on …
Persistent link: https://www.econbiz.de/10012396507
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Making a Difference Through Marketing : A Quest for Diverse Perspectives
Plewa, Carolin (ed.); Conduit, Jodie (ed.) - 2016
This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. As such, it provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in...
Persistent link: https://www.econbiz.de/10012396713
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The Private Sport Sector in Europe : A Cross-National Comparative Perspective
Laine, Antti (ed.); Vehmas, Hanna (ed.) - 2017
This book outlines the private sport sector in different European countries. Sport in the European countries is organized in three distinct sectors. These are the state/public sector, which provides financial and political support for sport infrastructure; the civic/non-profit sector, which...
Persistent link: https://www.econbiz.de/10012397687
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Sport Clubs in Europe : A Cross-National Comparative Perspective
Breuer, Christoph (ed.); Hoekman, Remco (ed.);  … - 2015
Europe will appeal to scholars of nonprofit management, sports management and sports sociology as well as administrators and … policy makers in the international sports community …
Persistent link: https://www.econbiz.de/10012402039
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a … business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to … Groups Researchers and students of Marketing, Sports, Event, & Brand Management Specialists in Sponsorship, Sports, & Event …
Persistent link: https://www.econbiz.de/10012402227
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Compliance im Sport : Theorie und Praxis
Thorhauer, Yvonne (ed.); Kexel, Christoph A. (ed.) - 2018
Sports sowie auf Vorstandsvergütungen ein. Ein Sportartikelhersteller vermittelt einen Einblick in die Praxis der Compliance …
Persistent link: https://www.econbiz.de/10014019909