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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Akter, Shahriar"
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Industrial marketing management : the international journal for industrial and high-tech firms
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How to build an AI climate-driven service analytics capability for innovation and performance in industrial markets?
Akter, Shahriar
;
Wamba, Samuel Fosso
;
Mariani, Marcello M.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 258-273
Persistent link: https://www.econbiz.de/10013206336
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How does quality-dominant logic ensure marketing analytics success and tackle business failure in industrial markets?
Akter, Shahriar
;
Hossain, Md Afnan
;
Tarba, Shlomo Yedidia
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 44-57
Persistent link: https://www.econbiz.de/10014282241
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