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The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances
Musarra, Giuseppe; Robson, Matthew J.; Katsikeas, … - In: Industrial marketing management : the international … 55 (2016), pp. 10-21
Persistent link: https://www.econbiz.de/10011503391
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Alignments and misalignments of realized marketing strategies with administrative systems : performance implications
Chari, Simos; Balabanis, George; Robson, Matthew J.; … - In: Industrial marketing management : the international … 63 (2017), pp. 129-144
Persistent link: https://www.econbiz.de/10011730161
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Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts
Musarra, Giuseppe; Bowen, Karen T.; Robson, Matthew J.; … - In: Industrial marketing management : the international … 93 (2021), pp. 76-89
Persistent link: https://www.econbiz.de/10012501946