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~institution:"Haupt Verlag"
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Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas
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2019
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3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10012114501
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Marketing concept - the St. Gallen management approach
Bieger, Thomas
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2021
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2nd, revised edition
, application of marketing tools, product design, price, distribution and communication policy, service provision,
innovation
and …
Persistent link: https://www.econbiz.de/10012614049
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