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type_genre:"Fallstudie"
~person:"Christiansen, John K."
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Strategic market creation : a new perspective on marketing and innovation management
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ECONIS (ZBW)
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1
Management of
innovation
and product development : a linear versus a process perspective
Christiansen, John K.
;
Varnes, Claus J.
- In:
Strategic market creation : a new perspective on …
,
(pp. 71-96)
.
2008
Persistent link: https://www.econbiz.de/10003732312
Saved in:
2
How market perceptions influence
knowledge
strategies on user involvement
Christiansen, John K.
;
Lefèvre, Anne Sofie
;
Varnes, …
- In:
Strategic market creation : a new perspective on …
,
(pp. 285-312)
.
2008
Persistent link: https://www.econbiz.de/10003732366
Saved in:
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