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Supplier's internal communication in change process to solution business: Challenges and tentative research agenda
Ryynänen, Harri; Pekkarinen, Olli; Salminen, Risto T. - In: jbm - Journal of Business Market Management 5 (2012) 3, pp. 154-172
This research examines supplier's internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results...
Persistent link: https://www.econbiz.de/10010980934
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Supplier’s internal communication in change process to solution business : challenges and tentative research agenda
Ryynänen, Harri; Pekkarinen, Olli; Salminen, Risto T. - In: Journal of business market management : JBM 5 (2012) 3, pp. 154-172
This research examines supplier’s internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results...
Persistent link: https://www.econbiz.de/10009626978
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Supplier's internal communication network during the project sales process
Ryynänen, Harri; Jalkala, Anne; Salminen, Risto T. - In: Project management journal : PMJ 44 (2013) 3, pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
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The customer as enabler of value (co)-creation in the solution business
Petri, Jan; Jacob, Frank - In: Industrial marketing management : the international … 56 (2016), pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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A platform approach in solution business : how platform openness can be used to control solution networks
Wei, Ruiqi; Geiger, Susi; Vize, Róisín - In: Industrial marketing management : the international … 83 (2019), pp. 251-265
Persistent link: https://www.econbiz.de/10012146628
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Uncertainty driving the dynamic development of inter-organisational relationships in engineering services over time
Kreye, Melanie E. - In: Industrial marketing management : the international … 101 (2022), pp. 33-44
Persistent link: https://www.econbiz.de/10013197741
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Integrationsnotwendigkeiten im Marketing und Vertrieb bei der Transformation zum Lösungsanbieter : Ergebnisse einer empirischen Studie und Schlussfolgerungen
Bruhn, Manfred; Schäfer, Daniela B.; Schoenmüller, Verena - In: Integration von Produkt und Service - auf dem Weg zum …, (pp. 88-113). 2012
Persistent link: https://www.econbiz.de/10009514866
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Management interner Kunden-Lieferanten-Beziehungen
Künzel, Hansjörg - 1999
Persistent link: https://www.econbiz.de/10001370930
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Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian (ed.); Rapp, Reinhold (ed.) - 1999
Persistent link: https://www.econbiz.de/10001355319