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Supplier’s internal communication in change process to solution business : challenges and tentative research agenda
Ryynänen, Harri; Pekkarinen, Olli; Salminen, Risto T. - In: Journal of business market management : JBM 5 (2012) 3, pp. 154-172
This research examines supplier’s internal communication when a company is changing to being a solution provider. The focus lies on the internal communication challenges during the change. The qualitative case study comprises two cases of the change process to solution business. The results...
Persistent link: https://www.econbiz.de/10009626978
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Supplier's internal communication network during the project sales process
Ryynänen, Harri; Jalkala, Anne; Salminen, Risto T. - In: Project management journal : PMJ 44 (2013) 3, pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
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Integrationsnotwendigkeiten im Marketing und Vertrieb bei der Transformation zum Lösungsanbieter : Ergebnisse einer empirischen Studie und Schlussfolgerungen
Bruhn, Manfred; Schäfer, Daniela B.; Schoenmüller, Verena - In: Integration von Produkt und Service - auf dem Weg zum …, (pp. 88-113). 2012
Persistent link: https://www.econbiz.de/10009514866
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Management interner Kunden-Lieferanten-Beziehungen
Künzel, Hansjörg - 1999
Persistent link: https://www.econbiz.de/10001370930
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Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
Payne, Adrian (ed.); Rapp, Reinhold (ed.) - 1999
Persistent link: https://www.econbiz.de/10001355319
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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How consultants and their clients collaborate in spite of massive communication barriers
Sutter, Michäas; Kieser, Alfred - In: International journal of business communication : IJBC … 56 (2019) 2, pp. 249-277
Persistent link: https://www.econbiz.de/10012036495
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Sales communication competence in international B2B solution selling
Koponen, Jonna; Julkunen, Saara; Asai, Akiko - In: Industrial marketing management : the international … 82 (2019), pp. 238-252
Persistent link: https://www.econbiz.de/10012128066
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Improving integrated marketing communications practices : a comparison of objectives and results
Patti, C. H.; Hartley, S. W.; Dessel, M. M. van; Baack, … - In: Journal of marketing communications 23 (2017) 4, pp. 351-370
Persistent link: https://www.econbiz.de/10011743970