Hoffmann, Vivian; Gatobu, Ken - Agricultural and Applied Economics Association - AAEA - 2013
a large premium on maize they have grown themselves, relative to that available for purchase. Providing information on … the origin of maize, and on its taste and safety, reduces this gap. We conclude that information which is unavailable … during typical market transactions is important to how consumers value maize, and that imperfect information may contribute …