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We demonstrate that the co-existence of different motives for liquidity preferences profoundly affects the efficiency … precautionary and a speculative motive can cause efficiency losses which would not occur if there were only a single motive …
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This study examines if OTT TV is a complement or a substitute for traditional TV. By categorizing satisfaction into seven dimensions, this study adopts niche theory to look at the aspects of gratification toward OTT TV's complementarity of or replacement of cable TV. Following an online survey...
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